🤝 Honest Communication
You'll always know exactly what's happening with your project, what we're doing, and why. No surprises, no hidden costs, no mystery deliverables.
About Keep it Simple Web Services
Built From Experience. Driven By Results.
Started from a real business problem. Built on determination, skills earned the hard way, and a commitment to doing right by small business owners.
Headshot coming soon.
Mat Smith Founder, Keep it Simple Web Services
The Founder's Story
Why I Started Keep it Simple
I didn't set out to be a web designer or a tech guy. I was a business owner who kept getting burned by agencies — paying thousands of dollars for websites that didn't work, SEO campaigns that delivered no results, and account managers who disappeared after the contract was signed.
So I did what any determined business builder does: I learned to do it myself. Starting in 2017, I dove into web design, SEO, and digital marketing out of necessity for my own businesses. By 2020, I had developed real skills and started applying them for other small business owners who were stuck in the same cycle of overpaying for underdelivering.
Keep it Simple Web Services was built on a simple promise: you'll always know what you're getting, you'll hear back from a real person, and the work we do together will actually move your business forward. No jargon, no fluff, no runaround.
Now I combine professional web design with cutting-edge AI automation — systems that help small businesses compete smarter without the overhead of a big agency. Everything I build, I've tested in real business environments. That's the difference.
The Principles Behind Everything We Do
🎯 Results Over Vanity Metrics
Impressions and followers don't pay your bills. We focus on what actually matters: leads, phone calls, customers, and growth.
🔧 Built to Last
We don't build things to break. Sites are secure, fast, and built on solid foundations. Systems are documented so you're never locked in.
📍 Locally Invested
Based in Phoenix, working with Valley businesses every day. We care about this community because we're part of it.
🚀 Always Learning
Technology moves fast — especially AI. We stay on the cutting edge so you get the best tools available, not what was popular two years ago.
🙋 Solo, Not Small
One dedicated professional means no dropped balls between departments. You get focused, accountable service on every project.
Ready to Work With Someone You Can Actually Trust?
No sales pitch. No long proposals. Just an honest conversation about your business and where we can help. Consultation is always free.
Let's Talk — Free Consultation