Room35 tasked Keep it Simple Web Service with revamping their website design and development to better cater to their audience’s needs. The previous website was outdated and difficult to navigate, making it challenging for visitors to find the information they needed. Keep it Simple Web Service started the redesign process by conducting a thorough analysis of Room35’s target audience and their behavior on the website. The information gathered was then used to create a user-centered design that made it easy for visitors to find the information they needed and navigate the site. The new design incorporated modern design elements, such as responsive design, a mobile-first approach, and a clean and intuitive interface. Keep it Simple Web Service also optimized the website’s speed and performance to ensure that it loaded quickly, even on slow internet connections.